Email marketing remains one of the most powerful strategies that most young entrepreneurs fall back upon for their dire marketing needs. Social networking sites have been a graceful addition to this strategy. They have allowed for email marketing to be even more customized yet widespread. However, your email list size has an impact on the responses that you draw from your social media marketing. Here is a brief look on the cause and effects of the situation -

Effect of Large EmailList Size on Facebook Response - There is a direct relation between your email list size and the Facebook responses that this list generates. In case of an email list size that ranges above a million, reports have shown that in an average, 50 likes can be expected out of every thousand from the list. This ratio however, goes down with the decrease in your email list size. For a list which has numbers in the range of a quarter of a million, average likes come down to 6-6.25 per thousand. The ratio further drops to a measly 2.5 likes per thousand for an email list size that is even shorter.

Effect of Email List Size on Twitter Followers - The effect of larger email list size on Twitter response is essentially quite the opposite of the Facebook response. In this case, Twitter followers decrease with a large email list size and the ratio of the Twitter response increases with the decrease in the size of the email list.

Facebook or Twitter for You - The theory of the increase and decrease of likes and followers depending on the email list size; makes it hard for any entrepreneur to depend on both the social media sites. In fact, it is reasonable to understand that small business owners will invariably be drawn to Twitter for their social media marketing. This makes sense as their email list size would invariably be small. Large enterprise owners should zero in on Facebook as their email list size will get them more likes per thousand and as a result more popularity.

Basics of the Opposite Effect of Email List Hurdle - There is no set reason for this opposite effect that email list size seems to have on Facebook or Twitter response. However, it can be easily construed that big enterprises obviously, spend time, effort and money on developing spectacular Facebook pages. As a result they have the better chances of acquiring a more likes for their pages. Again small enterprises have a smaller email list size as well as a marketing budget. So, they mostly go for the personal angle which is why Twitter works for them the best.

Finally, the consensus stands that it is better to stick to any one of these social media sites as your primary marketing goal. You can still have a business profile in both the sites which is always a good idea. However, fall back upon only your primary social media site when you strategize your moves in social media networking for your business.